Design the Work Experience That Drives Performance
HaloEffect helps CEOs, COOs, and CHROs at growing organizations design AI-enabled work experiences that improve productivity, retention, and business outcomes — with measurable ROI.
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Why Work Experience Matters
Most organizations invest in technology, AI, and talent, but without intentional work design, even the best AI tools and transformation efforts fail to deliver impact.
There is now a widening gap between investment in technology and actual workforce performance.
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Only 23% of employees are engaged at work, costing organizations trillions annually in lost productivity (Gallup, State of the Global Workplace).
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41% of employees report feeling burned out, increasing attrition risk and performance volatility (Deloitte Human Capital Trends).
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70% of digital and AI transformations fail, largely due to people, process, and change challenges (McKinsey).
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Organizations with strong employee experience are 4x more profitable than peers (MIT Sloan / Glassdoor research).
Work experience is an organizational risk issue, not an HR imperative. People challenges contribute directly to financial impact and execution failure.
How HaloEffect Can Help You...
What We Do For You
HaloEffect is a work experience and change strategy firm that helps organizations design how work gets done across people, AI, and systems. We align employee experience (EX), customer experience (CX), and operational design to improve performance during periods of change.
Work experience (WX) assessments and diagnostics
Leveraging our HALO (Hypothesis, Analysis, Launch, Optimize) framework, we create assessments, heatmaps and design workshops to ensure employees and work processes are optimized to your business, goals and outcomes.
AI and people strategy implementation
Our best in class AI products identify performance opportunities, connect business/ people outcomes, and ensure companies find ROI in their AI strategies. We do this through process management, design workshops and journey mapping tools
Change management for AI and operating model shifts
Change management requires two levels: Operational and Organizational. We look at the readiness of transformation at both the business readiness level (training, communication and deployment) as well as the people level (empower, trust, psychological safety)
Leadership workshops and activation guides
Results happen when behavior changes. We design recognition, nudges, and other programs to drive change management and ensure long-term sustainability
The 4E Framework for Work Experience That Performs
At HaloEffect, we design work experiences that drive real business outcomes. Our proprietary 4E Framework connects employee experience to execution, productivity, and customer impact — moving organizations beyond engagement scores to measurable performance.
Educate
Without clarity and capability, performance stalls
We identify knowledge gaps, skill misalignment, and process confusion that prevent teams from doing their best work. Education is not just training — it's about ensuring people understand how work gets done, why it matters, and where they add the most value.
- Identify training and skill gaps across roles and teams
- Clarify processes, decision rights, and expectations
- Enable faster onboarding and role readiness
Impact: Faster ramp-up, fewer errors, and stronger execution confidence.
Empower
Purpose, ownership, and accountability drive momentum
Empowerment happens when employees understand their role in the mission and are supported by the right cultural behaviors, systems, and leadership practices. We help organizations design environments where accountability and motivation reinforce one another.
- Define cultural behaviors that support strategy
- Align leadership expectations and manager capability
- Remove friction caused by unclear ownership or decision bottlenecks
Impact: Stronger ownership, better decision-making, and increased manager effectiveness.
Engage
People don't disengage from work — they disengage from poorly designed systems
Engagement is the result of intentional work and workplace design. We design the full employee lifecycle — from attraction and onboarding through growth, mobility, and transition — so employees can do meaningful, sustainable work.
- Map and redesign the employee lifecycle from hire to retire
- Improve team effectiveness and cross-functional collaboration
- Reduce burnout caused by misaligned roles and expectations
Impact: Improved retention, stronger team cohesion, and higher quality work output.
Energize
Energy is the multiplier of performance
When employees are educated, empowered, and engaged, energy follows. Energized teams bring creativity, resilience, and innovation to their work — and that energy is felt by customers.
- Create conditions for sustainable performance, not burnout
- Increase adaptability during change and AI adoption
- Build momentum that reinforces trust and confidence
Impact: Higher productivity, increased innovation, and better customer experiences.
Why the 4E Framework Works
Most transformation efforts fail because they focus on tools or strategy without addressing how work actually happens. The 4E Framework aligns behavior, process, and experience — turning intention into execution.
Services FAQ
Quick answers to common questions about HaloEffect's 4E Framework and how we drive measurable work experience outcomes.
What is the 4E Framework?
The 4E Framework is HaloEffect's approach to building high-performing work experiences by focusing on Educate (capability + clarity), Empower (purpose + ownership), Engage (lifecycle + team design), and Energize (sustainable performance). It connects employee experience to execution, productivity, and customer consistency.
How do you measure ROI from employee experience work?
We baseline current performance and track change against business metrics such as retention/attrition, time-to-productivity, cycle time, quality/error rates, customer satisfaction indicators, and manager effectiveness. We define leading indicators (adoption, role clarity, process adherence) and lagging outcomes (performance and business impact).
How is this different from engagement surveys?
Engagement surveys tell you how people feel. Our work identifies why execution breaks down and fixes the system: roles, decision rights, workflows, manager practices, cultural behaviors, and adoption mechanisms—so results change, not just scores.
Do you help with AI adoption and change management?
Yes. AI succeeds when organizations pair tools with process clarity, role clarity, behavior change, and enablement. We design adoption plans, operating rhythms, and measurement so AI becomes a durable way of working—not a one-time rollout.
What does a typical engagement look like?
Most engagements follow three phases: Assess & Diagnose (baseline + roadmap), Design & Align (process and behavior design), and Implement & Measure (change plan, adoption, KPI tracking). Timelines vary by scope, but the goal is always measurable progress in weeks—not quarters.
What types of organizations are a good fit?
Teams that want stronger execution, better manager effectiveness, improved retention, and consistent customer outcomes—especially organizations navigating growth, transformation, operational complexity, or AI-enabled ways of working.
About Us
We want to help others, because we have been where you are and deeply understand the challenges in building the right teams, culture and energy.
We are former marketing, employee, and customer experience executives with a collective 60+ years of experience building best in class workplaces.
Tamar Cohen
CEO, Founder
Over the past 20+ years, Tamar has led the founding and development of both customer and employee experience functions, building from ideation through full implementation. Across financial services, banking, pharma and insurance, Tamar has developed and managed journey transformation, listening initiatives, training, metric dashboards and initiatives targeted to increase customer and employee loyalty and business value.
Bennett Andelman
Co-Founder
A seasoned Chief Marketing & People Officer as well as brand agency owner, Bennett previously held leadership roles at industry leading brands. Today, Bennett is a trusted advisor to executives of both established companies and start-ups on brand revitalization, product transformation, process evolution, and revolutionizing employee experience.
Clients We've Worked With
- Citibank
- Travelers
- Zoetis
- Victory Home Remodeling
- Vivify Medical
- Vistage
- Breeze Airways
- SkyFloat
Where People, Performance and Purpose Converge
HaloEffect partners with leading HR AI technology innovators to deliver best-in-class, people-first solutions. By leveraging AI, we integrate seamlessly and quickly, optimizing your HR stack.
Technology alone doesn't transform organizations. The right ecosystem, guided by strategy, integration, and human-centered design, does.
HaloEffect bridges the gap between powerful tools and practical impact, combining behavioral science, AI-driven insights, and ongoing support to help organizations thrive.
Our Partner Ecosystem
Claro Mentor
Claro Mentor harnesses intrinsic motivators and AI to boost employee engagement, collaboration, and retention. HaloEffect translates Claro's insights into actionable EX strategies and leadership playbooks.
Compete
Compete identifies workforce risks, predicts attrition, and automates HR processes. HaloEffect embeds Compete's intelligence into workforce planning and executive dashboards.
Publications
View a sample of our recent content to learn more about what we do, our approach and learnings:
Read Our Whitepaper
The Emotional Intersection of Customer and Employee Experience
Published Content
It's Time to Change the Narrative About Employee Experience - Rework.co
Read Article
Industry Podcast
Hear how culture drives productivity and streamlines change management programs
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Watch Our Webinar
Join us for an in-depth discussion on employee experience transformation
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